Getting to Eureka!: How Companies Can Promote Creativity

August 22, 2011

We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin). In nbso the common imagination, ideas come full-formed in a flash of brilliance, raining down like manna from some deity of inspiration. Teaching people how to be creative, on the other hand, is like teaching them how to be tall—that is, impossible.

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