How to Brand a Next-Generation Product

Testimonials

"Canvas invests time and understanding our business, then they apply leading edge thinking and innovative solutions which ensure the success of our projects. Our marketing and product teams are continuously delighted by the response time and high level attention and care provided. We recommend Canvas Design to any company looking for a business development partner."

Kim Jenkins
Doo International
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"From the initial consultation to the creative brief to the delivery of the final product, Canvas Design delivered 150%. They took a vague concept and delivered a beautiful user friendly website and social media program."

Jeff Kaplan
PR & Media Consultant
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"Our organisation has been working with Canvas Design for 10 years now, firstly on store signage, brochures, flyers and advertising and more recently on store design. Jenni and her team provide fast and efficient service, intelligent creative ideas and are a pleasure to work with."

Tony Beggs
Cancer Council NSW
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"Mediband has worked with Canvas for over three years now, and it never ceases to amaze me how dedicated and creative their team is. I would wholeheartedly recommend Canvas to anyone seeking refreshing and engaging creative that is always on time and to budget."

Michael Randall
Mediband
Testimonials

"Canvas Design were able to tailor a website solution that exceeded our expectations. The end product is sharp yet simple and able to be managed and updated with incredible ease. We have found Canvas to be a ‘one-stop shop’ when it comes to many of our design and marketing requirements and would not hesitate in recommending their professional and friendly service’."

Sean Malone
Daltor Property
Testimonials

"Canvas Design are very aware of the cost constraints faced by small business and take this into account when presenting options to me for consideration. More importantly, they value the relationship between our two businesses and are always on hand to assist me meet deadlines at a moments notice."

Amanda Phillips
House of Phillips Fine Art
Testimonials

"Working with Canvas Design to rejuvenate our brand has been an enjoyable and creative exploration of who we are and how we communicate to our clients. They strove to understand our business as well as us as individuals and we are very happy with the results."

Iain Crossing
Inspirational Workplaces
Testimonials

"Canvas Design has treated each project with enthusiasm and transformed what at times have been simple ideas into creative solutions that have been delivered on time and within a budget."

John Hart
Pro Hart Art Sales
Testimonials

"I have been working with Canvas Designs for 6 years and hope to be working with them for a lot longer. All of the designs from logos to websites, blogs and stickers have been perfect right away. I love how Jenni knows me and the colours I adore. Every design has shown my personality and our product. I just hope they don't tire of me."

Britta Ford
Partylicious
Testimonials

"I am totally thrilled with my new website and business cards, and could not have asked for a more professional liaison with Canvas. The entire process was impressive in terms of creativity, communication, customer service and most of all, a turnaround time of only one week! So refreshing to find some a design company that can deliver the WOW factor under time pressure and on budget. I will no doubt be recommending Canvas Design and their great team of professionals to my clients."

Vicki Jackson
Blackbird Communications
Testimonials

"Canvas Design did the cover and formatting for a recent book of mine (Lemons, The Kitchen Cure All) and the whole experience was just a joy from beginning to end. Nothing was too much effort. The design scamps were prompt, creative and well-presented. The liaison process was always a pleasure and it’s so nice to work with people who like what they do, are great at it and do it with such professionalism. A hearty recommendation to all."

Paul Lonergan
Testimonials

"I have often had to give Canvas unbelievably tight deadlines to work within and they have always been incredibly accommodating. Canvas provides me with an enormous comfort level in that I know they understand our business and the quality of work we require as well as deliver on time. Canvas is a delight to work with."

Merryl Mills
M. Webster Holdings
Testimonials

"Pink Zebra has worked with Canvas since before we opened the doors of our first store, designing all the packaging and in store graphics. They have helped Pink Zebra to deliver a consistent, feminine and fashionable brand message to our customers and target audience, and always in a timely manner!"

Sarah Paykel
Pink Zebra
Testimonials

"My experience with Canvas is always a pleasure. I find them to be very helpful and efficient. They always are available to help with questions and quotes, and I plan to use them in the future."

Gabrielle Kirson
Bugaboo Australia
Testimonials

"We see the Canvas team as an extension of our own business. They consider our success first and keep us in touch with cutting edge concepts."

Simon Hobson
White Noise Marketing
Testimonials

"The Canvas team really understood our brand and our brief when we asked them to help us modernise our logo. We knew how we wanted it to feel but no idea what it would look like. The logo they came back with is perfect and we loved it as soon as we saw it."

Fiona Hulme
Candle Bark Creations
Testimonials

“It is not often that you work with an agency that delivers above and beyond the brief. Canvas added value wherever they saw opportunity and it has been a pleasure working with such great talents who are always friendly, prompt and have the ‘nothing is too hard’ approach to their clients. We are thrilled with our new website.”

Kristy Colvin
Montvalley Wines

2012

How to Brand a Next-Generation Product

January 23, 2012

"Consumers don't necessarily read specs to learn about new features, but they'll always notice a new name." John T. Gourville and Elie Ofek teamed up with London Business School's Marco Bertini to suss out the best practices for naming next-generation products.

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2012

How to Brand a Next-Generation Product