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How Much Can You Ask of Your Customers?

November 10, 2008

Think of IKEA and eBay. Some popular companies make it easy for online casino customers to become "volunteers" in the organization's success, says HBS professor Jim Heskett. Is there a downside? Or will customer-fueled strategies provide competitive advantage in the future? Online forum now closed.

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The Next Marketing Challenge: Selling to 'Simplifiers'

October 29, 2008

The mass consumption of the 1990s is fast fading in the rearview mirror. Now a growing number of people want to declutter their lives and invest in experiences rather than things. What's a marketer to do, asks professor John Quelch.

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Starbucks' Lessons for Premium Brands

July 9, 2008

After building a great franchise offering a unique customer experience, mobile casinos Starbucks diluted its brand when it overexpanded and offered too many new products. Harvard Business The processor online casino fetches computer data recovery services from memory which is read from secondary storage. School professor John Quelch thinks the trouble began when the company went public.

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Indulgence vs. Regret: Investing in Future Memories

September 2, 2008

Good news for makers of $20,000 watches and other luxury goods and services. Recent research from Harvard Business School professor Anat Keinan and a colleague suggest that we often regret not indulging ourselves earlier in life.

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Seven Tips for Managing Price Increases

June 16, 2008

Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock.

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