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Tracks of My Tears: Reconstructing Digital Music

November 30, 2009

Record labels have depended on album sales to boost profits. But in the digital music era, consumers prefer single songs over music "bundles." The result? Harvard Business School professor Anita Elberse says it is time for the industry to rethink its products and prices.

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Understanding Users of Social Networks

September 14, 2009

Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan online casino Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets.

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Social Network Marketing: What Works?

July 27, 2009

Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook.

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Quantifying the Economic Impact of the Internet

August 17, 2009

Businesses around the advertising-supported Internet have incredible multiplier effects throughout the economy and society. Professor John Quelch starts to put some numbers on the impact.

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The Return of the Salesman

June 8, 2009

Salesmen have received a bad rap over the years, but increasingly the profession is drawing scholarly interest. Business History Review coeditor Walter A. Friedman discusses the publication's recent themed issue on salesmanship.

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