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'Sponsored Links' or 'Advertisements'?: Measuring Labeling Alternatives in Internet Search Engines

November 30, 2010

Internet search engines generally offer two types of results: the algorithmic results, based on relevance, and the "sponsored links," for which advertisers pay.

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HBS Cases: United Breaks Guitars

November 29, 2010

Social media are part of the public discourse now, whether or not online casino canada we're active users of them.

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Improving Brand Recognition in TV Ads

June 7, 2010

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether.

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What Is Customer Opinion Good For?

April 20, 2010

Is it my imagination, or is marketing research and online casinos interest in customer views on anything of importance on the wane?

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When Other Companies Compete Like Crazy, Dare to Be Different

April 26, 2010

Want to be online casino different? Change your world, not your tactics.

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