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Climbing the Great Wall of Trust

December 19, 2011

New research from Assistant Professor Roy Y.J. Chua investigates the difficulties for foreigners doing business in China, and what they can do to overcome the challenge.

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Getting the Marketing Mix Right

October 20, 2011

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck.

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Reviews, Reputation, and Revenue: The Case of Yelp.com

October 4, 2011

In just six years, Yelp.com has managed to crowdsource 20 million reviews of restaurants and other services by creating atoledo.com and leveraging an impressive social network of people who enjoy writing reviews.

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Creating Online Ads We Want to Watch

October 12, 2011

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders.

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Decoding Insider Information and Other Secrets of Old School Chums

August 29, 2011

An old adage says that it's not what you know, it's whom you online casino know. But outsiders can take heart: casino online even for those who don't belong to a high-power social network, there's power in simply keeping track of who went to school with whom.

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